Research Proposal

Topic:Any topic (writer’s choice)
Type of paper:reflection
Format or citation style: APA
Page: 1
Time: 6hrs
Paper instructions:
This week we will be discussing the business marketing perspective.  The business market poses special challenges and significant opportunities for the marketing manager. This week introduces the complex forces that are unique to the business marketing environment.  Areas of focus include but are not limited to: the dynamic nature of the business marketing environment and the basic similarities and difference between consumer-goods and business marketing.  The underlying factors that influence the demand for industrial goods, the nature of buyer-seller relationships in a products supply chain, the types of customers in this important market, and the basic characteristics of industrial products and service

Research Proposal 

Effectiveness of proper sales promotions and a well formulated marketing strategy in enhancing customer’s awareness of the new brand of engagement rings.


Table of Contents

Introduction. 3

Problem statement 4

Research objectives. 4

Hypothesis. 4

Information sources. 5

Data collection method. 6

Primary research. 6

Secondary research. 7

Design. 8

Sampling design. 8

Analysis. 9

References. 10



Launching a new product requires a lot of planning and coming up with effective strategies for promoting the proposed new brand.  Market segmentation and sales promoting is the basic steps towards marketing the new brand. In most cases, customers buy items which they are familiar with.  Hence, with proper marketing many customers will became attracted to this new brand of engagement rings.  There is need for the company to develop a perfect and unique marketing strategy which they will employ during the launch of the new product in the market. Foremost, the company should do proper market segmentation so that they are aware of the customers who will their main target.  This will cater for the need of customers so that are sure the new brand suits them.   The most essential thing for the company is to gather enough awareness as this will impact how the new product is going to trend in the market in terms of the company making enough sales to sustain its production.

For Amare Jewellery company to come up with a new product, proper planning should be done to ensure the new brand captures the basic needs of the customers. According to the company’s idea, these new rings are quite different from the traditional engagement rings because they will be made of rare precious stones compared to diamond among others (Kothari, 2005, p.43). However, the company is worried of the risk and uncertainties which might result from the launch of the new product mostly how the customers will reach to this new brand. In order to handle this worry appropriately, it is imperative for the company to understand the needs and condition of the targeted demographic so as to come up with an effective marketing plan to promote the new engagement rings (Lodato, 2008, p.27).

Driven with an urge to  promote this new product, this research will integrate both secondary and primary data collection approach to gather essential date needed to address this problem or the worries of the company.  For matters of accuracy and objectivity, this proposal will be conducted by help of Qualitative approach since it is more compatible with the formulated research questions.  After thorough investigation is done, the date will be reordered immediately so as to ensure high levels of accuracy is maintained (Lodato, 2008, p.27). Data recording will be done in a well defined table capturing all areas of the research questions. Generally, the motive behind this proposal is to research for appropriate product promotional strategies by understanding the basic needs of the targeted customers.

Problem statement

Amare Jewellery Company is in the process of establishing new engagement rings but its managers are uncertain how the targeted customers will react to this new product. This intended product will not only be new in the market but also will be unique to what other competitors’ retail. Hence, there are a lot of uncertainties and risks which the company might encounter in the process of developing and marketing the new product. This research is geared towards addressing the pressing question how the customers will react with the launch of these new engagement rings rich with rarer precious stones as compared to the traditional engagement rings (Debelak, 2005). Therefore, the main concern of conducting the research will be to carry out a comprehensive research for the new product by addressing areas of concern such as promotional strategies, market positioning, and sales promotion with an urge to creating a stronger brand of the new engagement rings.

Research objectives

To investigate proper means which the company can employ to promote sales of the new engagement rings.

To investigate how best the company can do proper customer targeting and market segmentation for this new product to be launched?

To identify a proper marketing mix which will be used by the company to enhance the new product awareness?


The expectation of the company is to carry out a proper marketing of this new product prior to its launch. The company intends to use the most appropriate means of promoting this new brands and as a result attracting more customers. In the modern society, many customers globally usually buys items of products which they are familiar with hence with effective marketing, the company is anticipating that it will attract many customers (Lodato, 2008, p.27).

Information sources

Marketing a new product require a lot of research in order to define the market which will consume the brand. This requires the company to deeply understand its target customers in order to offer them with a brand that suits their needs. This drive will be further enhanced with establishment of effective marketing strategies will ensure the sale of the new product is attained per the set objective of the company (Lodato, 2008, p.27).  As noted earlier, it is an imperative move for the company to establish effective brand promotion plan which will entice clients to buy the new product. In business context, advertising is a form of communication mostly used for marketing with intentions of manipulating consumer behavior with respect to commercial offering. Commercial advertisers primarily use images full of Structuralism in order to attract bigger audience which has a result increases the consumption rate of this new product in the market. Hence, advertising gives further details of the product creating some associating qualities in the mind of the intended customers.

For purposes of maintaining high levels of accuracy, this proposal will involve both desk and field research.  Using both methods is important since they will give more information regarding the subject of the matter. With field research, it will be easier the give the respondents a chance to give their honest opinion concerning the new product to be launched.  This method will also give surplus data of the basic needs of the targeted customers who will be treated as the respondents (Lodato, 2008).  Another advantage is that that the researchers will have the capability to get first hand information which will be very vital to draw conclusion  concerning the promotional means which the company should employ in the drive to market this new engagement rings rather different from the traditional ones. Notably, use of field research reflects how the researchers are determined to address the demographic which in reality is the targeted market for the new engagement rings. On contrary, this method is a bit expensive as it is time consuming and requires a lot of resources (Belk, 2006, p.16).

The proposal will also largely incorporate desk research method with an urge to vast information needed to address the intended problem statement. It is essential for the company to understand the expectation of the customer prior to launching this new product. This move will extensively help the company to understand how the customers will reach with the introduction of these new engagement rings hence it will be able to stabling effective marketing strategies to promote these new and unique brand (Belk, 2006, p.16).  With use of this particular source, the company will have sufficient information which is essential in the process of creating a strategic plan to market this new brand or rings. Consequently, with help of desk research source of information, planning and implementation of sales promotion plan will be easy and effective (Belk, 2006, p.16).

Fundamentally, companies which do proper marketing of their products do not face difficulties selling the products. Hence the move of this proposal will be to establish a recommendation plan which will be used by the company to market the new brand of the engagement rings which are quite unique to what other competitors’ offers.  An effective marketing plan should be specific in term of time frame and more importantly attainable. Implementation of this plan is expected to be done in parts succeeding each other accordingly (Belk, 2006). In reference to the set goals, the company should choose a flexible promotion plan which is cheap but viable.  A according to Belk (2006), the aim of a promotional plan is to facilitate the sale of the new brand by basically understanding the needs of the targeted customers.  It is also equally important for the company to establish clearly all the sales activities viable to reach our all the targeted consumers.

Lodato (2008) affirms that it is vital for the company to have a working strategy effective to attract more customers to buy the intended product.  This plan should be concrete such that it outlines the target group and means that the company will employ to reach them irrespective of their location. In order for the company to build the market for this new product, it expected to use the stipulated marketing plan which as result will create reference able customers. For monetization intentions, the company must develop unique promotional and marketing strategy which will help to capture attention of the targeted customers. Ultimately, with manufacture of these unique rings rich with precious components, if the company will employ effective sales promotional strategy definitely it will not face many difficulties selling these rings.

Data collection method

The method of data collection to be employed in this proposal must be compatible with the developed research questions. In each and every project, the main concern of the research is to address the proposed questions without altering on its validity, accuracy, or independence among others (Belk, 2006).  With that in mind, this project proposal will incorporate both secondary and primary method for purposes of gathering the intended information in relation to the research questions.

Primary research

The aim of the primary research is to engage the respondents who are believed to be the targeted customers of the new product.  In this sector, the respondents will be involved by use of questionnaires and interviews with questions relating to the proposed problem statement of the research proposal.  The developed questions will be well articulated reflection on the basic research question of this project. As a matter of fact, the interview questions will be either open-ended or close ended depending on the formulated questions (Belk, 2006).  For the part of interviews, respondents will be engaged through telephone calls or personal contact. This methods of research will chiefly involved the targeted demographic of the product so that it can be possible for the company to capture their needs.

The process will be to interview the respondents separately and recording down their responses immediately so as to eliminate distortion of the data. The interview questions will be keenly formulated covering all areas of the proposal. The questions will be well articulated such that they will not seem like personal or biased.  According to Tracy (2013), it is vital for the researchers to use a survey method during the process of collecting data because it is believed to be compatible with the developed research questions. As a result, this proposal research will at length provide respondents will fine coherent questions in order to avoid ambiguities during answering process.

Secondary research

Secondary research to be used in this proposal will be derived from brochures, books, internet and journals.   The chief aim of incorporating secondary research is to gather credible information essential to establish a strategic plan to be employed by the company during the process of marketing this new brand of engagement rings (Kothari, 2005).  The incentive from secondary research will compliment those from the Primary research for a better establishment of an effective marketing plan.


In reference to design, Qualitative research will be used since it is friendly with the developed questions. Qualitative research is easy to use mainly with the anticipation that the new brand will be quite unique to the others of the competitors, it is essential for the company to proper sales promotion campaign in order to familiarize customers with the launch of the new engagement ring (Kothari, 2005). This design method will to address ways which the company can employ to market the intended engagement rings.

Sampling design

Sampling will be done to approximate 12 respondents that are both males and females. Simple random method will be used since it is more compatible with Qualitative research and more so to the developed questioners.  The reason of using a even number of both males and females is to give both genders an equal chance to give out their honest opinion eliminating chances of any biasness.


The data for this proposal will be accurately collected and systematically recorded down in a table.  Recording of the data will be used with help of descriptive statistics which is flexible enough to allow easier distribution of the recorded data.  This recorded data will be represented down in summarized charts, graphs and tables (Kothari, 2005).













Belk, R. W. (2006) Handbook of qualitative research methods in marketing. Cheltenham, UK,      Edward Elgar.

Debelak, D. (2005) Bringing Your Product to Market … In Less Than a Year Fast-Track    Approaches to Cashing in on Your Great Idea. Hoboken, John Wiley & Sons.

Kothari, C. R. (2005) Research methodology: methods & techniques. New Delhi, New Age          International (P) Ltd.

Lodato, M. W. (2008) Management of new product launches and other marketing projects.             Bloomington, IN, AuthorHouse.

Tracy, S. J (2013) Qualitative research methods collecting evidence, crafting analysis,       communicating impact. Malden, MA, Wiley-Blackwell.







Type of paper:Essay (any type)
Discipline:Business and Management
Format or citation style:APA
Paper instructions:
For the Module 2 SLP, you will be continuing to focus on the organization you selected for your Module 1 SLP and take a close look at strategic planning at this organization. You already gave a brief overview of planning at your organization for your Module 1 SLP, but now you will be taking a closer look at planning issues such as the mission, vision, and goals of your organization and also do some strategic planning and analysis of your organization.

For this assignment, first review the background materials carefully, then write a 3-page paper covering the following issues:
1.What are the main strategic goals of your organization?
2.Perform a strategic analysis of your organization using SWOT or PEST analysis, and make some recommendations for your organization based on your analysis.

SLP Assignment Expectations
•Answer the assignment questions directly.
•Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to general background materials.
•List supporting references and cite sources in proper format


For a couple of years, NGO has emerged as one of the most prominent organization that takes most of the community or charity work. This is because, they have maintained an outstanding way of planning their mission and vision and thus, they are able to achieve their goals. Strategic planning is taken with a great concern in all NGO’s as it aids them to reach their goals and objectives.  Setting out goals is one of the significant roles that every organization should be aware of. This is because; it helps them to formulate some of the ways in which they can achieve the entire goals. In this case, we will be analyzing the strategic goals that are associated with Non-governmental organizations (NGO). Additionally, the essay will also describe the strategic analysis of the entire organization using SWOT analysis. Finally, it will consist of some recommendations of how NGO can improve some of their weaknesses that they tend to have.

  1. Strategic goals of your organization?

As stated above, it is crucial for every organization to have some selected goals that they will be striving to achieve. This can be defined as strategic goals as it entails all the planned objectives that a certain organization is striving to attain (Vedder, 2007).  Most of the managers take their time to formulate various goals that are attainable. Additionally, they then discuss the entire goals with other organizational members in order to see whether the goals are attainable or not. This helps them to formulate diverse procedures that will assist them to reach their objectives (Welch, 2001). In this case, NGO being the selected organization, there are certain strategic goals that they have set aside (Vedder, 2007). They normally try their best in order to attain them.  For instance, being a charitable organization, they aim at helping every community to have a better life by empowering various community organizations that are established to help vulnerable members in the community.

In relation to this, they make sure that they have improved their effectiveness in order to continue with their support to the community.  Another major strategic goal of NGO is to develop and empower various firms that are developed in the community with an aim of helping citizens to live a better life (Vedder, 2007). With this regard, it can be seen that most of the strategic goals that are set aside in most of Non-governmental organizations aims at helping community to have all the resources that they may require to live a better life (Brinkerhoff, Smith & Teegen, 2007). Additionally, they all aims at improving their planning in order to make sure that the organization are still growing as they desire.

  1. SWOT analysis of NGO

It is relevant to perform a strategic analysis for every organization as it helps members to understand some of the ways in which they can improve their entire firm. In this case, we will use SWOT analysis in order to understand the strategic position of all NGOs.


For a decade, people have built high demand for some of the services that are offered by NGO. Additionally, NGO has become one of the main donors that help many community based firms realize their hidden potential (Vedder, 2007).  This is portrayed by various ways in which they have empowered these organizations.


NGO is known to lack serious developed board and this has become a major hindrance to their goals.  They are also known to be deficient in community awareness and thus, they have low competitive advantage (Brinkerhoff, Smith & Teegen, 2007).


NGO have various opportunities of developing good relationships with other business organization (Welch, 2001). This will help them to get some ideas that they can invent in their organizations. The fact that there is high demand of their services, they can be soon emerging as one of the prominent organization that helps communities to live a stable life.


Most of small NGOs normally face a problem of having shortage of funds (Vedder, 2007). This can hinder their missions and can also lead them to dissolve.  Additionally, they also tend to face competition from developed firms.

  1. Make some recommendations for your organization based on your analysis.

The fact that all NGOs are said to have various threats, it is essential to formulate some recommendations that will help them to empower their progress (Welch, 2001). According to their strategic analysis, the organizations are more prone to limited funds and thus, it is crucial for them to find ways in which they can raise their financial status in order to prevent the dissolving of the entire organization (Brinkerhoff, Smith & Teegen, 2007). In relation to this, NGOs are said to face huge competition from other community based firms and thus, it is vital for them to look for ways in which they can improve their competitive advantage (Vedder, 2007). For instance, increasing their help to the community will make the entire firm to be more prominent and thus, they will increase their competitive advantage.  The fact that most of the NGOs lack developed board, it is vital for them to select trustful managers that will ensure everything is going in order. This will also help them to reach their goals.


To sum up, it is clear to assert that NGO has built an outstanding strategic position that helps it to reach their goals. Additionally, they have formulated various goals that are easily attainable and thus, they can reach their mission.  However, it is crucial for them to develop trustful managers as they are more prone to lack of developed board and this can lead to dissolving of the entire organization.




Brinkerhoff, J. M., Smith, S. C., & Teegen, H. (2007). NGOs and the millennium development      goals: Citizen action to reduce poverty. Basingstoke: Palgrave Macmillan.

Vedder, A. (2007). NGO involvement in international governance and policy: Sources of   legitimacy. Leiden: Martinus Nijhoff Publishers.

Welch, C. E. (2001). NGOs and human rights: Promise and performance. Philadelphia: Univ. of Pennsylvania Press.




Type of paper:Case study
Discipline:Health Care and Life Sciences
Format or citation style:APA


Paper instructions:
Prof reading and editing


Brown Stacy is a 53 year old, single African American female who was a client at an agency that is geared toward helping homeless families in Yolo  county. Her reason for seeking assistance at the agency was due to her being homeless. For the last 6 years Stacy has mostly been spending nights in the streets and shelters. Thus, her main concern and need was housing. However, in the past she had successfully completed treatment programs for alcohol and drug, but that does not solve the problem because of her homelessness and she believed her problems are intertwined because of not having a shelter.  The clientcame at the agency voluntary after she was referred by one of the pastor`s at the church that she was currently attending. After the client was referred at the agency her first intake session and orientation was scheduled. The client arrived on time for the session and it was conducted by the Student.  Therefore, the student followed the agency policy by gathering pertinent information about the client inorder to see whether she would qualify for the services that were offered.

Upon the client arrival the client was invited by the student with a good handshake and she was invited in the room where the session took place. The client appeared a little bit older that her stated age, she seemed to be under weight,   was dressed in warm clothing and she did not appear clean and her hair was not well groomed and as the session took place she did not maintain good eye conduct. The client used public means of transportation to come at the agency and was issued a bus pass at the end of the session. At the beginning of the session the client did not seem to talk much. However, that changed after the studenthad built rapport with the client and the client started to tell her side of the story. Stacy disclosed to the student the reason that had led to her visit at the agency was due to her homelessness. She added and said her greatest concern was housing. The client stated that after she had lost housing she did not have anyone to turn to and she was compelled to be staying at different shelters and sometimes she spent some of the nights in the streets when the shelters were full.  She said life was too hard and now that winter was approaching she was afraid that she would get sick. She also stated she felt that she was not being a good parent to her children and grandchildren because she does not have a home to be visited at by her family. She stated that all her children were legally old enough and they were on their own. According to the client she stated she felt like she had been abandoningher  children and grandchildren because they cannot visit her or even aid her children in babysitting  them her as her  children  go went to work.She stated that her children were compelled by circumstances to work many hours so that she could be able to provide for their children because her children are single parents and they were high school dropouts. According to the client she came from a single low income family. She stated she was raised in a bad neighbored which exposed her to bad things which led her to dropping out of school.

The student asked the clientwhereshe had spent the night the previous night. Stacy stated the three shelters she had been previously beenstaying at are usually first come first served, thus the shelters have been full for the couple of nights. According to the client whenever the shelter were full she spend the night outside and she was worried, because the winter was approaching. When asked whether she had tried some other women shelters in the area she said her choices were very limited due to her background.  She stated in the past she had gotten in trouble due to various reasons. When she was asked about her background she stated that when she was 19 years of age she was arrested due to using Marijuana, at age  22  she was arrested due to stealing at a grocery store and she was also evicted due to failure to pay rentfew years ago, thus her credit was not good. Stacy stated her life had been very hard and she felt like she had not been productive in her life. She added and said she wished life could be rewinded and be given another opportunity to live again. The student asked for more clarification and asked the client what she would  doin case she was given another chance. She stated she would go to school and get education, be a good parent by providing for her family and raise them in a good environment and not to violate the law. She said life had been so overwhelming with intertwining unavoidable circumstances one after the other. The client stated the only way to cope up with her unending obstacles is to use drugs. The client was asked by the  student whether she receives any government assistance due to her age. She sated she does receive SSI in the amount of $ 300.00  The client was asked whether she uses the money to buy the drugs and she denied. Later on she stated the only way to relieve some of the stress of her being homeless is to use drugs and she admitted to be using some of the money to buy drugs. The student could smell an Adorsmell of alcohol coming from the client’s breath. Stacy was asked the last time she either used alcohol or drugs she stated she had couple of beer the previous night prior to coming to the office.

Stacy seemed frustrated and she was Crying as the session went on. The client stated her greatest concern was housing.  Patricia expressed her frustration during the entire session. The client stated she had previously tried to lease an apartment, but it seemed to be like a nightmare due to her background. Thus, she believed she needed someone to advocate for her. The lead case manager was consulted and the client was admitted to the program, however she was advised to be patience with the process as the agency submitted the required paperwork to the government. The client was requested to submit her ID, Social security card, birth certificate and letter of homelessness.The client was advised to provide a permanent number so that she could be updated regarding her file. The client stated she did not have a phone. However, Stacy was notified it might be hard to update her without a good working phone number. The client`s main concern was housing which was set as a goal. Nevertheless, since the client did not have a working phone that seemed to be a great challenge, when it came to updating the client about her case.


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Legacy of the Greece


Type of paperOther


Number of pages2

Writer levelUniversity

Format of citationAPA

Number of cited resources3

(2 Pages) What is the legacy of Ancient Greece?

Explain the impact of Ancient Greek society to the modern Western World. (Pay special attention to law, literature, philosophy, sculpture, and architecture.)
Q: Do we need to use outside sources? A: No. You may rely only on the textbook and course materials, however, you must cite all quoted and paraphrased material.

Q: For paper 1, do we need to explain the legacy of all of the themes listed (law, literature, philosophy, sculpture, and architecture)? A: You need to address at least three, but may address all of them if you choose. The textbook: R. Matthews et al. Experience Humanities, revised 7th edition (8th edition) PS: I also have all power points from the course, if needed.



                                                      Legacy of the Greece
            Inheritance of Greece can be characterized as administrative frameworks that were put aside for the Greek people group to take after. In straightforward terms, inheritance can be characterized as specific customs that were trailed by Greece individuals yet they are passed starting with one era then onto the next. There were sure conventions and information that diverse culture from Greece had that is as yet rehearsed in the present day world (Thomas, 1988). The way that the antiquated Greece was spread everywhere throughout the states, it is trusted that they impacted the lives of many societies in current western world. This involves they changed numerous things that are done by present day western groups. For example, there were five inheritances that they should be trailed by all Greece individuals. Studies contend that the effect of a portion of the practices that were completed by Greece people group is still found in Today’s reality. For example, Ancient Greece kept up a generous heritage in governmental issues. This implies they regarded with or without laws that were set. This is regularly observed with the presentation of vote based system. They enabled natives to practice political forces and in this way, nationals were permitted to wrangle on each issue that could emerge.

In connection to this, they were permitted to vote in favor of each issue that could emerge with respect to laws. This is essentially found in current western world, as a national regularly has control over their fate. With this regard, it can be seen that a portion of the exercises that were completed by old Greece are as yet rehearsed in Modern Western world. As per Matthews, et al., (2013), different customs of old Greece had affected diverse part of current society everywhere throughout the world.

                        The impact of Ancient Greece society to the modern western world

As stated above, various traditions that were followed by Greece organizations have changed a lot in the facets of numerous people especially in the modern western world.


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